
The promotion of your hotel on the internet is an integral part of a comprehensive hotel marketing strategy. Each action taken is defined on the basis of a set of marketing actions. Hotel marketing services include, among other things, the integrated online presence of the hotel, the management of the company's online reputation, the development into a complete sales network, the analysis and adaptation of the content on the hotel website and support for direct hotel reservations.

Hotel Marketing
Marketing.com.gr provides services Online Hotel Marketing that ensure the impeccable presence of your hotel on the internet. The development strategy puts as a center in the online presence of the accommodation the design of a perfect hotel website. The hotel website is the mirror of the hotel on the internet. Hotel photography as well as hotel textwriting are some elements that should be considered as the main elements on a hotel website. In addition, the adoption of best practices in hotel marketing requires the use of the best booking engine. Among hotel marketing services, the optimization of the website through the implementation of Search Engine Marketing actions occupies a dominant position.
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The practices applied in hotel marketing by Marketing.Com.Gr include content development in distribution channels and in particular on OTAs pages. The text and photos that will be added to online distributors for hotels, such as Expedia and Booking.com, as well as the special elements that should receive special attention from hotels. Particular importance for hotel marketing should be given to hotel online reputation management and especially to websites with guest reviews such as TripAdvisor and Trivago.

Hotel Marketing
Corresponding attention should be paid to the Marketing for Hotels the development and monitoring of Social Media for Hotels and the management of customer accounts, interaction and feedback. The main channels that need to be monitored are Facebook for hotels, Instagram for hotels as well as targeted channels such as Pinterest and Tik Tok, while it is also important to develop the right image in Google results, Google My Business, Google Maps and the corresponding pages in Bing.